Fast-rising Ghanaian dancehall and reggae artiste, Ras Kuuku and JKL4real will release a hotly anticipated single exclusively for their fans this week.
It’s still a big deal even if you’re not a particularly big fan of JKL4real or Ras Kuuku.
Ras Kuuku’s hit single, titled ‘NUFF GYALS’, will stream on Y FM Online Radio and will be released exclusively on 107.9 Yfm with Trigmatic on the Mid-Morning Show.
“NUFF GYALS” is a masterful move by 4Real Records that might make a lot of people consider switching to listening to songs of Artist under 4real Records.
This single is going to be an absolute monster since Ras Kuuku is no stranger to sudden releases. His last surprise broke over 25 thousand streams in 3 days, beating his own record set in 2006.
4Real Records has managed to surprise fans with a long-rumored single between two of popular and most sparingly hot artists.
They’ve released a single that’s a surprise and hotly anticipated at the same time. That’s marketing savvy that should have the people of Africa scratching their chins.
Nobody knows for sure the size or terms of Ras Kuukus’s deal with 4Real Records, it could be zero or it could be $10 million, but this single release is a guaranteed hit.
Complain all you want about exclusivity in music, but 4real Records has managed to spin a first single release in 2016, into something a bit bigger and shared. As a fan of music, it’s thrilling.